6
Sep
Posted in SEO by admin |
If you are trying to build a new site or optimizing your present website, link building is one of the effective ways in obtaining higher search engine rankings. Obtaining high PR inbound links from relevant and reliable sites is a very important factor in getting quality traffic from major search engines. The more qualty inbound links to your, the more likeley that your site will rank higher and drive targeted traffic to your site.
Getting inbound links is a tedious process requiring careful planning and execution. One advice is to get inbound links to your site from websites that are similar, but are not in any way direct competitors to your website.
Another way for getting inbound links is submitting to free link directories. For this method to work, you must find high quality directories with high page rank instead of low quality ones.
However, these methods may not be as effective as creating content in getting good inbound links. To be effective, you must create useful and highly relevant content such as how-to articles, tutorials, videos, presentations and podcasts.
In link building, the quality of your links is the main factor rather than the number of links. It is essential that the links to your site should come from a ‘good neighborhood.’ Links from gambling and porn sites will damage your site’s trust rank and reputation since search engines frown on linking to and from them. Having links from authority websites carries much more credibility with the search engines when they evaluate your links.
There are many advantages of high Page rank links. First of all, they give value to your website in the search engines, especially Google, since Page Rank is a factor which is measured and used by Google only. Secondly, they aid you increasing your own PR since you are getting good and high PR links as inbound.
If the links are one way high page rank links, then the link value attributed to your site gets doubled. It’s like a good PR6 link is correspondent to 100 PR2 links. You may create only a few inbound links, but they should be from high page rank, highly relevant authority websites.
Extensive research is necessary to analyze the sites chosen for a probable link partner for link exchanges. Select the ones that use the same keywords as you do, but are not direct competitors with your website or your company for customers. These websites may include not only corporate websites, but also blogs and forums that discuss topics under your niche.
Keywords and Page Rank aren’t the only basis for selecting link partners. The anchor text used in linking to you, the relevance of content in that site to yours, and the overall quality of the site are also taken into consideration.
If your do exchange links with these sites, always remember to practice link exchange etiquette. These tips will help you build not only links, but a strong partnership with that other site. Doing this will ensure your link will stay for a long time in that site, and build a good reputation for you and your website.
6
Sep
Posted in SEO by admin |
For the uninformed, a sitemap seems pointless when the links to important pages are already placed in the navigation bar and spiders can easily crawl the inner pages through links on internal pages. That may be true when the sitemap is not optimized for human users as well. Using a well designed sitemap on your site is very useful, and perhaps, particularly vital for search engine optimisation. Here are a few reasons why building a sitemap for your site can be a big advantage.
A Map for Easy Navigation
As the name implies, the sitemap truly does act as a map of your website, if you build it that way. This can be helpful to visitors to your site if they are on the lookout for something in particular that might not be readily available on the default page, or on the landing page which they entered your site. Also, if your site is very large, an outline of your site’s pages will help folks know how to find their way around and find what they are looking for on your website.
An Overall Picture of the Site’s ‘Theme’
When your visitors see your sitemap, they should immediately “get” the overall idea of what your website is all about. This can save time since they don’t need to stroll through pages to get a feel of your site.
Search Engine Optimization
Building a good sitemap requires a good site architecture. The sitemap will be a single page that outlines how your site is structured. It links to every other page on your internet site. This makes it easier for search engines to crawl all teh pages at your site and have all of them indexed. It is also important that the sitemap is one link away from your homepage.
A Good Site Structure Helps
A sitemap shows your visitors a fairly good outline of how the website is put together. That means that when new pages are added to your website, users will immediately know so just by looking at your sitemap. What’s great is that it gets updated automatically because it’s in XML, a language crawlers can easily understand.
Building a sitemap for particularly enormous internet sites is important for all of the reasons I’ve discussed here. It is surely worth making the effort.
6
Sep
Posted in Twitter by admin |
More than three years later, Twitter still captures a lot of attention from people who find short-form writing a fascinating challenge. With only 140 characters allowed for each message, a tweet can end up as a clever literary piece, a nonsensical blurb, or an innovative marketing tool that can be broadcasted to a targeted audience. That last possibility makes Twitter a very attractive platform to build one’s business on. However, until now Twitter has not made any move towards creating a business model that is based on the popularity of the microblogging application.
Web services such as Magpie use Twitter to send short text ads with links in them to people who have chosen to follow a person’s tweets. A regular Twitter user can earn from clicks generated by these ads. Although the ads may look a bit spammy, but the user has the option to send the ads every 15, 50 or a hundred tweets. Not only that, the user can also approve or deny each ad based on personal preferences. This kind of user control makes earning from these ads less risky for the Twitter user.
Or else he or she will be branded as a spammer, and hence, banned from further tweeting. Being banned because of spamming is one negative impact of sending ads through Twitter. The microblogging service is so popular that it is open to abuse from spammers and phishers.
In response, the Twitter team has implemented stricter policies on how many and what kind of tweets users are sending to each other. Privacy issues? Not so much because Twitter messages are often made public for the platform to work as a marketing tool.
A suspicious account may be banned immediately following a background check that looks into the frequency of the tweets, the words used in the tweets, and the username of the account. A spammmer or a spambot will only use a nonsensical alphanumerical combination as username and will likely send impersonal, and again, nonsensical tweets which will always contain a link that is shortened to mask the keywords inside the URL. To optimize your tweets, you must make sure the ones with marketing copy and links are mixed in with personal blurt outs that would show you are human and experiences problems and joys like the rest of us.