More than three years later, Twitter still captures a lot of attention from people who find short-form writing a fascinating challenge. With only 140 characters allowed for each message, a tweet can end up as a clever literary piece, a nonsensical blurb, or an innovative marketing tool that can be broadcasted to a targeted audience. That last possibility makes Twitter a very attractive platform to build one’s business on. However, until now Twitter has not made any move towards creating a business model that is based on the popularity of the microblogging application.
Web services such as Magpie use Twitter to send short text ads with links in them to people who have chosen to follow a person’s tweets. A regular Twitter user can earn from clicks generated by these ads. Although the ads may look a bit spammy, but the user has the option to send the ads every 15, 50 or a hundred tweets. Not only that, the user can also approve or deny each ad based on personal preferences. This kind of user control makes earning from these ads less risky for the Twitter user.
Or else he or she will be branded as a spammer, and hence, banned from further tweeting. Being banned because of spamming is one negative impact of sending ads through Twitter. The microblogging service is so popular that it is open to abuse from spammers and phishers.
In response, the Twitter team has implemented stricter policies on how many and what kind of tweets users are sending to each other. Privacy issues? Not so much because Twitter messages are often made public for the platform to work as a marketing tool.
A suspicious account may be banned immediately following a background check that looks into the frequency of the tweets, the words used in the tweets, and the username of the account. A spammmer or a spambot will only use a nonsensical alphanumerical combination as username and will likely send impersonal, and again, nonsensical tweets which will always contain a link that is shortened to mask the keywords inside the URL. To optimize your tweets, you must make sure the ones with marketing copy and links are mixed in with personal blurt outs that would show you are human and experiences problems and joys like the rest of us.
